How CompulsionTM Works
Compulsion is a simple, easy to use tool that makes video clickable. The clicks become links that turn the video into an entire interactive universe of your design. You can offer or sell those links for click and shop, gossip, trivia, news, music, more video, or anything you can imagine. Compulsion does not alter the original movie file, and can be used before or after your video is published. If you want to add or change links later, no problem.
Who benefits from Compulsion?
ANYONE WHO PRODUCES, PUBLISHES OR DISTRIBUTES VIDEO. ANYONE WHO TRACKS VIEWER DATA.
- Gossip, news and information sites
- Action Sports Companies
- How-To Networks
- Entertainment Networks
- Advertising Agencies
- Marketing Agencies
- Brands
- Product Placement Firms
- Market Researchers
- Media Metrics Companies
MOST IMPORTANTLY, VIEWERS
CompulsionTM
After the final edit of your video, movie, or TV show is complete, operators use Compulsion to designate specific objects (clothing, furniture, people, etc...) as hyperspots. These hyperspots accept actions, such as goto: www.gap.com/greenshirt, or jump to scene 3, of chapter 1. End-users (a.k.a. media consumers/viewers), using the CLICKplayer, can click inside your video and get that information, or activate that action.
After the final edit of your video, movie, or TV show is complete, operators use Compulsion to designate specific objects (clothing, furniture, people, etc...) as hyperspots. These hyperspots accept actions, such as goto: www.gap.com/greenshirt, or jump to scene 3, of chapter 1. End-users (a.k.a. media consumers/viewers), using the CLICKplayer, can click inside your video and get that information, or activate that action.
The Pulse ReportsTM
Compulsion keeps track of all viewer clicks and makes them available to customers in real time, 24/7. Most importantly, the data is sorted video by video with an eye to make money for the customer. With the data to back you up, you can, for example, charge Gucci for each viewer who buys the bag featured in Season 4, Episode 2 of Sex and The City.
Compulsion keeps track of all viewer clicks and makes them available to customers in real time, 24/7. Most importantly, the data is sorted video by video with an eye to make money for the customer. With the data to back you up, you can, for example, charge Gucci for each viewer who buys the bag featured in Season 4, Episode 2 of Sex and The City.
Become an operator of Compulsion!
Convert your content from entertainment to virtual real estate to be sold by the pixel!
Contact us to learn how to integrate Compulsion into your online media strategies.
Convert your content from entertainment to virtual real estate to be sold by the pixel!
Contact us to learn how to integrate Compulsion into your online media strategies.
